Product, brand, and content marketing. Fractional or à la carte.
Three perspectives, one marketer.
product
Deeply understanding the customer, the offering, and the marketplace.
Director-level experience.
brand
You can win on vibes, if your self-presentation is consistent, intentional, and memorable.
Stewarded the world's top brand.
content
Say useful things in the right places to improve every stage of the customer lifecycle.
Writing for top tech companies.
My superpower: translating complex topics to non-technical audiences.
People rarely buy what they don't understand. I get on the customer's level, finding the pathways to turn confusion into connection.
(Reba, the beagle mix, will always be confused. She's beyond my abilities.)
Let's nail the message.
Every marketing project starts with the same three elements:
-
audience: who we are talking to
-
message: what we are saying to them
-
channels: how we are delivering the message
With these three parts defined, we plan, build, execute, and measure with confidence and focus. The impact will far outlast my engagement.
Some of my work
Product marketing
insight
Existing info teaching seniors to avoid scams was patronizing, hard to follow—and in small text. ScamSpotter gives clear advice with a friendly tone—in huge type.
structure
Fluent Commerce's OMX lets analysts complexity into a strength. A crisp marchitecture gave sales teams a framework for explaining its value.
launch
Dozens of languages, weeks of promo, hundreds of social posts. Rallied Googlers worldwide to give Google Santa Tracker double-digit user growth after flat years.
Brand and content marketing
identity
Thoroughly updated the Tremendous brand to assure business buyers that a free product could be the most trustworthy and helpful option.
production
Magistrate judges couldn't understand why Google wouldn't comply with all warrants. A stop-motion animation based on a fictional board game did the trick.
extension
Celebrated Google Translate's 10th birthday with #EveryoneSpeaksFood, a Manhattan pop-up where guests used the app to read the menu and order food.
Writing
webpage
I wrote the majority of the copy on the Tremendous website, and oversaw the rest. It's crisp, confident, and carefully navigates regulatory constraints.
blog
For Copytree, I translate complex topics to less-technical audiences. Examples: AI for Grammarly, neural translation for Google, and data quality for Anomalo.
At a neobank, I wrote and A/B tested dozens of sequential and promotional emails to drive the user activity most correlated with long-term value.
15+ years of insights, taglines, and dad jokes
Check my LinkedIn for a summary of my work at Google and three B2B startups.
There are many great marketers out there. Here's a few qualities that set me apart:
Working with experts. Engineers, lawyers, policy wonks: I get along great with them with a balance of curiosity and humility.
Great collab vibes. Most people find me fun to work with. I'm high-energy, empathetic, flexible, I give thorough and supportive notes, and I make people laugh.
Overcoming constraints. Short timelines, regulatory hurdles, and technical challenges are fun challenges to solve. I'm a marketing Macgyver when need be.
Top-notch writing. My copy is crisp and action-oriented, and my blog posts are engaging and accurate.
Candor. I'll tell you straight up if I'm the wrong guy for the job, and politely but clearly if I think you could be doing something differently or better.
Despite the photo, I'm not a great painter.
Services
Why be squirrelly? Here's what I charge for what I do.
After all, pricing and packaging is a core competency of product marketing.
Fractional packages
Full: $18,000/mo
A veteran marketer for backfill or special initiatives
1/1 is a fraction, right? Bring me on for a few months to fill in for a parental leave, get things done while hiring a full-timer, or go HAM on a big initiative for a shorter period.
Half: $9,500/mo
The time and space to get a lot done
Add me to Slack. Get me an email address. Add me to (a few) meetings. Set me to work on big strategic plans, launch execution, intensive content production, or a million little checklist items. (Maybe even invite me to the next offsite. No pressure.)
Quarter: $5,500/mo
Great for defined projects
Finally get that important marketing thing done that's been hanging out on your to-do list too long. Maybe it's "figure out marketing," or a more specific project like competitive analysis or case studies.
Tenth: $2,400/mo
An advisor who actually does stuff
Monthly strategic consultation, periodic smaller projects, quick-turnaround reactions. Great for smaller teams that recognize that a little expertise will make their marketing efforts a lot more impactful.
Tenth for nonprofits: $1,500/mo
Doing great stuff with less money, just like you
Nonprofits need marketing help, too. From fundraising messaging to multilingual content strategy, take advantage of all the training and experience I got in the for-profit world.
À la carte
gtm discovery/audit: $3,500
A fast and effective process for assessing your marketing needs
Launching a product? Messaging falling flat? Give me a week or two, and I'll give you a thorough analysis from a product marketing veteran's perspective. I'll outline how to improve things, and either suggest that I do it, or point to someone better suited.
blog posts etc.: $600/$1,000/$1,500+
Specialized in translating complex topics to non-technical buyers
I've been in your shoes. I know how hard it is to find a writer whose work is both engaging and accurate. Thankfully, you've found me. I'll work by the word or the hour, but you value output, not input, right? My standard is $600 for standard-length blog posts, $1,000 for heftier, and $1,500+ for big ol' pieces.
jesse in a jiffy: $200/hour
Shockingly fast response to get you unstuck quickly
Anyone who's worked with me knows I reply very quickly. If you're an active client, it's how I roll. If not, just drop a line to jiffy@jessefriedman.com. I'll acknowledge your message ASAP, and if at all possible, I will do the requested work quickety-split, as my daughter would say.
base rate: $165/hour
Because time is a commodity
I'm down to trade money for minutes if that's what it takes to get a project going, but the packages are a better deal. 10 hour minimum.
Let's connect