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Work highlights

Some of what I've done in 15+ years of marketing at Google, three B2B SaaS startups, and for clients. 

Product marketing

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insight

Existing info teaching seniors to avoid scams was patronizing, hard to follow—and in small text. ScamSpotter gives clear advice with a friendly tone—in huge type. 

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structure

Fluent Commerce's OMX lets analysts complexity into a strength. A crisp marchitecture gave sales teams a framework for explaining its value.

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launch

Dozens of languages, weeks of promo, hundreds of social posts. Rallied Googlers worldwide to give Google Santa Tracker double-digit user growth after flat years.

Brand and content marketing

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identity

Thoroughly updated the Tremendous brand to assure business buyers that a free product could be the most trustworthy and helpful option. 

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production

Magistrate judges couldn't understand why Google wouldn't comply with all warrants. A stop-motion animation based on a fictional board game did the trick.

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extension

Celebrated Google Translate's 10th birthday with #EveryoneSpeaksFood, a Manhattan pop-up where guests used the app to read the menu and order food.

Writing

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webpage

I wrote the majority of the copy on the Tremendous website, and oversaw the rest. It's crisp, confident, and carefully navigates regulatory constraints.

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blog

I specialize in translating complex topics to less-technical audiences. One highlight is writing many of Grammarly's posts on AI. See more examples below.

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email

At a neobank, I wrote and A/B tested dozens of sequential and promotional emails to drive the user activity most correlated with long-term value.

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