Product, brand, and content marketing. Fractional or à la carte.
Work highlights
Some of what I've done in 15+ years of marketing at Google, three B2B SaaS startups, and for clients.
Product marketing

insight
Existing info teaching seniors to avoid scams was patronizing, hard to follow—and in small text. ScamSpotter gives clear advice with a friendly tone—in huge type.

structure
Fluent Commerce's OMX lets analysts complexity into a strength. A crisp marchitecture gave sales teams a framework for explaining its value.

launch
Dozens of languages, weeks of promo, hundreds of social posts. Rallied Googlers worldwide to give Google Santa Tracker double-digit user growth after flat years.
Brand and content marketing

identity
Thoroughly updated the Tremendous brand to assure business buyers that a free product could be the most trustworthy and helpful option.

production
Magistrate judges couldn't understand why Google wouldn't comply with all warrants. A stop-motion animation based on a fictional board game did the trick.

extension
Celebrated Google Translate's 10th birthday with #EveryoneSpeaksFood, a Manhattan pop-up where guests used the app to read the menu and order food.
Writing

webpage
I wrote the majority of the copy on the Tremendous website, and oversaw the rest. It's crisp, confident, and carefully navigates regulatory constraints.

blog
I specialize in translating complex topics to less-technical audiences. One highlight is writing many of Grammarly's posts on AI. See more examples below.

At a neobank, I wrote and A/B tested dozens of sequential and promotional emails to drive the user activity most correlated with long-term value.